2. Blogs are an accessible and easy way for your audience to find you.

3. Blogs are an economical way to reach out – no production cost. no printing and no mailing. 

5. Blogs are immediate. Without production time, the schedule disappears and ideas go from your mind to your audience in moments.

6. Blogs are both professional and personal. They allow you to boost your careeer by being yourself.

7. You can be discovered easily by searchers: the very audience you want!

8. Blogs allow two way communication. There ore open interactive and dynamic.

9. Blogs illustrate your responsiveness. It shows your are interactive, open, trusting, sharing and personal.

10. Blogs represent the spirit of Web 2.0. Not one agenda, but an evolving open-ended unfolding interactive approach to your public.

11. Blogs convey a sense of community and common ground, the

12. A blog lets you float new ideas and see there is support or demand for them.

13. A blog's flexible format allows it to change from day to day. One day you are polling your audience for feedback, the next day showing a video of new ideas, the day after that giving the results of your poll.

14. Audio and video podcasts, comments, links, allow the blog to be utilize a range of media.

15. Blogs reach the demographic you want – educated, affluent, young, connected, intrigued by the new, and yet loyal to you.