2. What do I have to offer?

3. What does our name say about us?

4. What does our audience want?

5. What incentive will produce demand for this idea?

6. What will build our credibility? 

7. How do our audience's hopes, dreams, and lifestyles effect the way we reach them?

8. How can we communicate our name and value over and over?

9. What problem can we solve to fill a niche?

10. What is the best way to reach our customers?

11. How can we build customer loyalty?

12. What have we learned as customers to improve the customer experience?

13. What has worked in the past?

14. What can we do differently?

15. What special obstacles stand in the way of our success?

16. What are our special strengths? Our weaknesses?

17. What are our goals? In a perfect world, where would we be in five years?

18. What is our competition doing right?

19. What is our competition doing wrong?

20. What is the size and potential of our market?

21. How would we like our customer base to change?

22. How can we demonstrate our competitive advantage?

23. How can we make it easy for our customers to select us?

24. How can we find the best customers?

25. What is it that makes now the right time?