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1. Articulate your vision 2. Establish credibility 3. Be enthusiastic 4. Be insightful 5. Be passionate 6. Be accessible 7. Be responsive 8. Research your field extensively 9. Pay attention to trends 10. Identify unmet needs 11. Conduct an email survey 12. Investigate your competition 13. Google them; Google yourself 14. Differentiate your product 15. Create a marketing strategy 16. Position your product or service 17. Dramatize your competitive edge 18. Maintain your integrity 19. Be consistent in your branding 20. Name your organization 21. Name your product or service 22. Create a logo 23. Compose key messages 24. Launch products/services/programs 25. Package a service 26. Create a prototype 27. Send out a teaser 28. Write a descriptive tagline 29. Print letterhead 30. Distribute a brochure 31. Select your location carefully 32. Create an appealing sign 33. Post a map & directions 34. Display hours of operation 35. Build word of mouth 36. Create a catalogue 37. Develop giveaways or freebies 38. Listen to your customers' dreams 39. Boost customer satisfaction 40. Respond immediately to calls/emails 41. Obtain an 800 number 42. Rethink your telephone style 43. Anticipate technological advances 44. Build a website 45. Write a blog 46. Add links to and from other sites 47. Redesign your email format 48. Consider blast emails 49. Record podcasts 50. Send text messages 51. Create your own ring tone 52. Send web & printed newsletters 53. Listen to employees & suppliers 54. Build consensus within your staff 55. Recognize stakeholders' contributions 56. Inspire your sales force 57. Demonstrate measurable results 58. Provide incentives 59. Provide interactive sales materials 60. Hold regular sales events 61. Build brand champions 62. Designate a spokesperson 63. Create a press kit 64. Be audacious & pressworthy 65. Reprint press coverage 66. Write public service announcements 67. Advertise 68. Publicize 69. Broadcast radio spots 70. Air TV spots 71. Distribute newspaper inserts 72. Plan a community outreach campaign 73. Hold events 74. Write success stories 75. Obtain testimonials 76. Request referrals 77. Find professional partners 78. Form strategic alliances 79. Offer guarantees 80. Be obsessive about quality 81. Expand customer service 82. Enhance the customer experience 83. Monitor the shopping experience 84. Cross sell to current clients 85. Acknowledge customer loyalty 86. Prepare presentations 87. Author articles & papers 88. Speak to clubs & organizations 89. Volunteer for nonprofit boards 90. Sponsor charitable events 91. Update your database 92. Send direct mail letters 93. Create an appealing display 94. Network 95. Join professional organizations 96. Hold seminars 97. Offer consultations 98. Fulfill promises 99. Exceed expectations 100. Update your marketing to reflect the economy.
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